The foundation for the creation of any animated video uniquely is a creative, exciting story. As soon as we decide the direction (concept), we will begin to develop a scenario that will skillfully and effectively convey the main message of your company to your target customer.
But creativity itself is not enough. For a good reason, speaking about the collection of materials, we mentioned issues related to marketing a product / service. Having studied and accurately understood who should “fall into” the video, our marketers “sharpen” the script for a specific target segment. Plus, when creating a script for an animated video, we use narrative models known in copywriting, such as, for example, AIDA or SCORE, TOTE, known to us from psychology and NLP.